![]() NSFW entries have warnings placed along the top of the entry and ads are usually disabled. Some of the meme entries are graphic and Not Safe For Work (NSFW). ![]() The administrators have a say on what gets confirmed and what gets "Deadpooled" or rejected. As of January 2017, the database contained more than 2,700 entries of "confirmed" memes. At the end of 2008, after more than a year of growth, Rocketboom released an expanded database with Jamie Wilkinson as the lead developer. Created by Kenyatta Cheese, Elspeth Rountree, Jamie Wilkinson and Andrew Baron, "meme experts" in white lab coats used a scientific laboratory metaphor for analyzing and deconstructing the top memes of the day anyone with an account could use the website to explore and contribute to meme research. The Know Your Meme project started in September 2007 as a recurring segment inside of the Rocketboom video series and a wiki destination site to support the documentation of Internet memes.
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